Ryan Marsh
Chief Executive Officer
Will Archer
Chief Technology Officer
Patrick Elliott
Chief Financial Officer
Holly Falcaro
Chief Customer Officer
Rob Gallardo
Chief Marketing Officer
Ashley Geyer Jones
Chief People Officer
Ryan is the CEO of Certus, leading our team of nearly 400 employees across North America and Canada in their mission to unleash potential and help learners achieve new possibilities. He joined Certus in 2025, bringing nearly three decades of leadership experience in technology-enabled and sales-intensive businesses. Prior to Certus, Ryan served as Chief Revenue Officer at ADI, where he led global teams focused on driving sustainable growth and operational excellence. Ryan holds a bachelor's degree from Wake Forest University and earned his MBA from the University of North Carolina at Chapel Hill. He lives in Charlotte with his wife and two children, is a bit of a gearhead and lover of all things A/V including having attended his fair share of Grateful Dead shows.
As CFO, Patrick is responsible all aspects of Certus' financial strategy and operations. This includes accounting, financial planning and analysis, treasury, risk management, mergers and acquisitions, tax and audit. He also plays a key role in driving the company's strategic initiatives, ensuring robust financial governance, and fostering alignment between financial performance and business objectives. Patrick lives in Colorado with his family, is a lifelong San Francisco Giants fan and has a deep love for storytelling, literature, music and concerts.
Ashley oversees all things human capital, helping Certus live our vision of being a people-first company. Combining her knowledge of human resources and executive leadership, as well as a background in law, Ashley's passion for encouraging people to be true to who they are permeates our virtual walls. Ashley lives in Charlotte with her husband, kids and furry officemate Gus. She loves playing board games with family and racking up Audible titles. She'd relish the opportunity to play Jessica Fletcher in an off-off Broadway production.
Will brings years of expertise and experience to his role as Certus' Chief Technology Officer, where he oversees a team responsible for the company's platforms and technology. This includes developing Certus' industry-leading Learning Management System that delivers our full suite of digital training to students, professionals and businesses alike. Outside of work, Will enjoys listening to NPR and visiting museums.
Rob leads a diverse team of marketers that serve as an in-house agency. The team is responsible for developing and executing data-driven marketing strategies to continuously optimize performance on Certus' dozens of go-to-market brands. Rob and his wife are both Florida natives and reside there with their two children. Rob is an avid outdoorsman with passion for running, surfing and competing in triathlons and paddleboard races. Fun fact: He has hiked the entire Appalachian Trail.
As Chief Customer Officer, Holly is responsible for aligning Certus' customer experience strategy with sales objectives to drive customer engagement, retention and revenue growth. Holly holds a bachelor of science in biochemistry from the University of Minnesota and a master's in business administration from Indiana Wesleyan University. She enjoys reading, outdoor activities with her family and keeping her colleagues on point with the latest fashion trends.
Jason is the Chief Product Officer at Certus, leading product strategy and management across all of our brands. His team spans product management, learning experience design and compliance — working together to shape how Certus builds, positions and delivers its portfolio of training and compliance solutions. Jason brings nearly two decades of experience building product organizations through growth, M&A and transformation, most recently as CPO at ADI Global where he led a 450+ person product and engineering team. He lives outside of Charlotte, NC and enjoys spending time with his wife and kiddos. He also has an identical twin that lives outside of Charlotte; you won't know if you're talking to Jason or his twin…