Digital Training and Certification Platform Launches New Brand for Next Phase of Growth
American Safety Council today announced the launch of its new parent brand, Certus. This transition reflects the company's growth and transformation over recent years, both organically and through strategic acquisition.
"We are extremely excited to announce Certus as our new brand," said John Comly, CEO. "Our company has evolved dramatically from where we started. Our geographic and product reach is much broader, but perhaps more importantly, a series of strategically and culturally accretive mergers and acquisitions have materially impacted who we are, how we work, and our vision for the future. Reflecting that reality is our new, shared corporate identity, which unites the proud histories and corporate cultures of our legacy companies. By launching Certus, we signal to clients, the market, and our employees our dedication to creating and delivering exceptional educational solutions. This not only celebrates our collective achievements but demonstrates our commitment to helping learners achieve new possibilities."
The company will continue to serve its customers through its portfolio of industry-leading brands and businesses.
"While safety training is a core part of our legacy and will continue to be an important segment of our portfolio, we wanted to create an identity that unified our go-to-market brands that serve a myriad of different industries and professions," said Rob Gallardo, Chief Marketing Officer of Certus. "Meeting each individual or business where they are – and helping them get to where they want to be – is vital to our mission."
The Certus brand also represents the company's employee value proposition and commitment to being a diverse, inclusive workplace.
"Our dedication to improving lives starts with investing in the lives of our employees," said Certus' Chief People Officer, Ashley Geyer Jones. "Certus' benefits, culture, and brand illustrate a people-first environment that welcomes the whole person and encourages employees to be true to who they are."
Certus is a portfolio company of Ridgemont Equity Partners, a middle market private equity firm. Certus and Ridgemont are actively seeking acquisition candidates that are established leaders in the online training, education, certification, and compliance sectors.
Certus is a leading professional training and certification platform that provides content, simulations, and compliance solutions for regulated end-markets through its suite of brands and companies. Its best-in-class technology platform and content library enable enterprises, learners, professionals, and government entities to get from where they are to where they want to be. www.certus.com
About Ridgemont Equity Partners
Ridgemont Equity Partners is a Charlotte-based middle market private equity firm that has provided buyout and growth capital to industry-leading companies in the business and tech-enabled services, industrial growth, and healthcare sectors for three decades. The principals of Ridgemont have refined a proven, industry-focused model designed to build distinctive middle market companies. www.ridgemontep.com